CBPM Conference 2026 · Vol. 2026, Issue 1

CSR Implementation Strategies to Achieve Sustainable Business Performance of Large Contractors in the Western Cape Construction Sector

Ademola Kamal Oyewumi, Lance Wentzel and Rainer Haldenwang

Keywords: Corporate Social Responsibility; Sustainable Business Performance; Large Contractors

Abstract

Corporate Social Responsibility (CSR) is becoming a critical constituent in influencing the long-term sustainable business performance of organisations across sectors. Despite CSR being a global driver of sustainable business, large contractors in the Western Cape Province of South Africa continue to face obstacles integrating CSR. In this research, CSR strategies that could be implemented by large contractors in the Western Cape Province, to achieve sustainable business performance were identified. A quantitative methodological approach was utilised with a structured online questionnaire survey. The research data was analysed using descriptive (percentages, mean, standard deviation, etc.) statistics. The sample population comprised of large construction enterprises registered with the Construction Industry Development Board (cidb) between Grade 7 and 9 under the General Building (GB) and/or Civil Engineering (CE) categories. CSR strategies such as promoting energy-efficient product development; Prioritising employee health and safety; Clear reporting on social and environmental performance alongside financial results, and collaborating within supply chains to ensure ethical and environmental standards are maintained throughout the project lifecycle; are among the top strategies that were highlighted. The findings of this study contributes to understanding the interplay between the CSR strategies and how it can strengthen the business resilience of large contractors in the Province, contributing to their sustainability and long-term business growth.